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How do I sell more Medicare plans with online marketing

July 07, 20233 min read

“Online lead generation is more than just buying a lead. If your online brand sucks, then your leads will follow .” - Kaleen Cooper


Selling more Medicare plans through online marketing requires a strategic approach to reach and engage with your target audience effectively. Here are some steps you can follow to enhance your online marketing efforts:

8 Reasons

With that said, here are 6 Ways you can start selling more Medicare plans with online marketing

1.) Clearly define your target audience

Identify the specific demographics and characteristics of the individuals who are most likely to be interested in Medicare plans. This could include age, location, income level, health concerns, and other relevant factors. Some Brokers want to focus on veterans, others on seniors ageing in, some focus on all of them. Understanding your audience will help you tailor your marketing messages and choose appropriate platforms.

2.) Develop a comprehensive marketing strategy

Consider the following components while creating your strategy:

A. Website optimization: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines. Use clear and concise language to explain the benefits and features of your Medicare plans. Local SEO is a key component of this strategy.

B. Content marketing: Create valuable and educational content related to Medicare, health, and senior care. This could include blog articles, videos, infographics, and downloadable guides. Publish this content on your website and share it on social media platforms. Don't just post or re-share articles, it should be a mix of relevant content.

C. Search engine optimization (SEO): Implement SEO techniques to improve your website's visibility in search engine results. Identify relevant keywords related to Medicare plans and incorporate them into your website's content.

D. Use Social media marketing: Leverage social media platforms such as Facebook, Twitter, and LinkedIn to raise awareness about your Medicare plans. Create engaging posts, share informative content, and interact with your audience to build trust and credibility.

E. Leverage email marketing: Build an email list of interested individuals and develop a series of automated email campaigns to nurture leads, provide valuable information, and promote your Medicare plans.

3.) Utilize online lead generation techniques

Implement lead generation strategies to capture potential customer information and follow up with them. This could include free resources, conducting webinars or workshops and using opt-in forms on your website to collect contact details. Running email/sms marketing is crucial in this case because it will assist you in keeping applications on the books and increase Medicare renewals.

4.) Leverage online reviews and testimonials.

Positive reviews and testimonials from satisfied customers can significantly impact your reputation and attract more prospects. Encourage your existing clients to leave reviews on popular review platforms or feature their testimonials on your website.

5.) Increase your centers of influence

Collaborate with influencers and affiliates: Identify influential individuals or organizations within the healthcare or senior care industry who have a significant online presence. Partner with them to promote your Medicare plans through sponsored content, guest blog posts, or affiliate marketing programs.

6.) Partner with iStrategy Net.

Our Medicare marketing platform is complete with everything you'll need to have success in the online space. All our brokers get their own website, access to artificial intelligence, a mobile application as well as everything mentioned ABOVE. If our platform sounds like a good fit, book a quick 15 minute webinar so we can show you the platform. Pricing starts at $699 a month.

We are a digital marketing solutions company and help Medicare agents scale their operations by managing and increasing their online presence through customized digital marketing strategies.

iStrategy Net

We are a digital marketing solutions company and help Medicare agents scale their operations by managing and increasing their online presence through customized digital marketing strategies.

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